Discover Boating Dashboard Launches — June 2018

Check out the new Discover Boating Canada marketing campaign dashboard (progress updates will be made monthly). The Dashboard is an indicator of the reach of our national advertising efforts and measures how many Canadians are taking action to visit DiscoverBoating.ca to learn more about the boating lifestyle, how many have visited a boat brand website and more. In the first five months of 2018, 86% of traffic to DiscoverBoating.ca from our advertising campaign have never been to DiscoverBoating.ca before, which shows that the marketing campaign is attracting new people to explore the boating lifestyle.

Discover Boating Canada Featured on The Weather Network

Discover Boating Canada hosted The Weather Network, one of the largest national media outlets in Canada, live on the water. Broadcast from a variety of boats on Lake Ontario in Toronto, the morning segment included 18 hits with an audience of more than 3.9 million and an estimated earned media value of $135,000.

In addition to getting The Weather Network involved in fishing, sailing and watersports, Tracey Hart, director of marketing for Discover Boating Canada, was interviewed and highlighted Discover Boating resources, including the Go Boating Today tool, the Boat Selector, Vacation on Demand and the benefits of the boating lifestyle.
View one of The Weather Network clips HERE.

Discover Boating Canada Featured on Global News

Discover Boating was featured on Knight in the Morning with host Anwar Knight on Global News.  The event was hosted on Lake Ontario.  For the clip click HERE.

Discover Boating Canada Featured on CHCH

Tim Bolen spent the morning at West Harbour Marina in Hamilton along with Discover Boating Canada's director of marketing, Tracey Hart, to show off all the various ways you can get out on the open water. For the clip click HERE.

Discover Boating Canada Referenced on Global News

Global’s Kim Sullivan was joined by Association Maritime du Québec (AMQ) executive director Alain Roy who shared a third boating safety tip.  Roy advised using resources such as DiscoverBoating.ca and AMQ for further details about boating and safety. To view the clip click HERE.

Discover Boating Canada Referenced on Breakfast Television Montreal

Catherine Verdon-Diamond was joined by Association Maritime du Québec (AMQ) executive director Alain Roy who went wakeboarding on the water.  DiscoverBoating.ca and Discover Boating were referenced during the clip.  To view the clip click HERE.

Discover Boating Canada Provides Three Ways to Get on The Water

Whether on vacation or staycation, these insider tips from Discover Boating provide fun, stress-free ways to get on the water this summer.  To read the article click HERE.

Discover Boating Canada Provides Boating Advice

Discover Boating Canada provides tips for purchasing a new boat.  To read the article click HERE.